In today’s fast-paced world, people are constantly looking for ways to consume information quickly and efficiently. It has never been more crucial for nonprofits to adapt the way they tell their stories to increase outreach. One way you can do this is by creating short-form videos. These videos, which are typically 60 seconds or less, offer a number of benefits over longer videos. Here are four reasons nonprofits should create short-form videos.
1. Short-form videos are great for making your organization recognizable.
A recent Wyzowl study showed video content is the most effective at making your brand recognizable and this is not different for nonprofits. Because they are easy to watch and understand, short-form videos can be used to introduce events, campaigns or encouragements from staff to a wide audience. By using engaging visuals and clear messaging, short-form videos can make a big impact in a short amount of time.
2. Short-form videos are easily shareable.
With the rise of social media platforms like TikTok, Instagram and Twitter, videos that can be easily shared and consumed on mobile devices are in high demand. One study by Cisco showed, by 2022, mobile video will comprise over 78% of total mobile data traffic. Short-form videos are perfect for this type of sharing because they are quick to watch and easy to understand. Nonprofits can maximize the outreach impact when creating content that is easily shareable by their audience.
One study by Cisco showed, by 2022, mobile video will comprise over 78% of total mobile data traffic.
3. Short-form videos are great for Search Engine Optimization (SEO).
Short-form videos can easily be optimized with tags and captions to increase visibility and drive traffic to your website. When you post a video, it’s more likely to land on the first page of Google searches as well. And since they are shorter, they are also less prone to losing viewers interest, keeping them engaged to the end.
4. Short-form videos are cost-effective to produce.
More than anyone, nonprofits need to find budget-friendly ways to produce content. Because they are shorter, short-form videos require less time and resources to create, which makes them a great option for nonprofits and ministries on a budget. Short-form videos are also perfect for testing the waters with a new idea or concept, before investing a lot of resources in a longer video.
The Secret Ingredient
Short-form videos are an excellent way to reach a wide audience, build brand awareness and save money on production costs as well as optimize your search engine results.
Alongside these four reasons, nonprofits should create short-form videos, video content in general has taken the top spot of how people prefer to receive information. Check out our Guide to Creating Video Content in 2023 to learn more about how to make your videos impactful.
When you combine the benefits of short-form videos with benefits of texting, the results could be big. With the rise of Multimedia Messaging Services (MMS) and short-form videos in high demand, nonprofits should consider incorporating this short-form, MMS strategy into their marketing and content strategies.
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