In the bustling world of digital communication, getting lost in the crowd of emails, social media, and ads is easy. However, text messaging has become the most powerful tool, standing out from the rest.
With open rates exceeding 98%, text messages cut through the digital noise, landing directly in your audience’s pockets.
Using texting to connect with your audience isn’t just about sending information—it’s about crafting messages that spark action, nurture connections, and drive positive change.
However, not all text messages are apples to apples.
Texts that are way too long, unclear, and have multiple end-actions won’t result in increased engagement. The opposite can actually occur. You may have already experienced pitfalls when using texting.
You must combine texting’s incredible open rates with great copywriting practices when crafting a compelling text message.
When you do, you will discover the unique opportunity to build personal connections, drive urgent action, and cultivate an engaged community around your cause.
Discover our top 5 tips for writing compelling text messages, and then we’ll show you some examples of effective text messages from some of our partners.
Top 5 Tips for Writing Compelling Text Messages
- Embrace Conciseness: In a world where attention spans are shorter than ever, conciseness is your key to success. Aim for 2 short sentences or less, delivering punchy, impactful messages that capture attention from the get-go. Think of it as a tiny billboard that needs to grab eyeballs in a flash.
- Prioritize Clarity and Essence: Avoid jargon and unnecessary details. Instead, prioritize crystal-clear messaging that delivers the essence of your message in a straightforward, easy-to-understand way. Remember, you’re not writing a thesis—you’re sending a quick update or call to action.
- Make It Personal: Every message should be tailored to your audience’s interests and concerns. Mention local events, use familiar language, and tie your message to something they genuinely care about. This personal touch fosters a sense of connection and makes your text feel less like a broadcast and more like a friendly conversation.
- Address a Problem: Be a hero. Instead of simply stating your cause, highlight your audience’s specific problem and offer your organization as the solution. This demonstrates the tangible impact of your work and makes them feel like they’re part of something bigger than themselves.
- One Click to Make a Difference: In the age of information overload, simplicity reigns supreme. Stick to one clear call to action and provide a single, accessible URL for them to follow. Don’t overwhelm them with choices—guide them effortlessly toward the action you desire.
Bonus Tip
MMS Driving Engagement: Show, don’t just tell. We’re quickly seeing that using Multimedia Messaging Service (MMS) heavily increases engagement with the text you’re sending. When you include a pic, video, or audio, people tend to consume the information at a higher rate. (Learn more about why MMS is so powerful)
By mastering the art of text message copywriting, you can unlock a world of possibilities for your organization. These tips are your blueprint for crafting messages that spark action, build relationships, and amplify your impact in the world.
Two Great Examples from PBT Partners:
Let Us Help!
We understand that impactful communication is the cornerstone of successful outreach. We harness over two decades of experience to help you craft text messages that resonate with your audience and drive meaningful engagement.
Let us guide you in implementing these copywriting tips and tailor them to your unique goals and mission.
