Imagine your phone buzzing with a message. It’s not just pizza deals or cat videos, but a real-life hero story—a child whose life has been transformed by your nonprofit’s work.
That’s the power of text messaging for nonprofits! Texting allows nonprofits to efficiently get their impactful messages into the hearts and minds of their supporters, encouraging further support and increasing donations.
Why Text?
Everyone texts: Nearly 5 billion people use it daily, with a 98% open rate. It’s like sending a message straight to your donors’ pockets.
Emotional impact: Share powerful stories and visuals that speak to the heart of your supporters, reminding people why they support your cause.
Gentle nudges: No more pushy fundraising emails. Text messages feel personal and friendly, encouraging continued support without the pressure.
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Crafting Your Text
Hero Time! Share a short but impactful story about someone your nonprofit helped. Use real names, quotes, and a picture.
Picture Perfect: Level up your message with MMS (multimedia messaging service). A heartwarming image or a short video can make your story come alive. Remember, visuals get 94% more views than text.
The Soft Ask: After sharing your nonprofit’s good work, gently guide donors towards giving again. Include a link to a secure donation page and express your gratitude for their past support.
Personal Touch: Make your message feel like a conversation, not a broadcast. Use donors’ names, mention their previous contributions, and show them they’re valued members of your community. According to Econsultancy, personalized messages increase conversion rates by 10%.
Texting Success Story from a PBT Partner:
We worked with Hope Children’s Home to implement a strategy to share their fantastic work with donors. They tell stories about the kids they help and then follow it with an easy opportunity for continued giving, encouraging continued support. Their example shows how text messages can build a strong connection between nonprofits and donors.
Embrace the Power of Texting
In today’s digital world, nonprofits must be creative to reach their supporters. Text messaging is the most powerful tool that can increase donations and make a real difference.
Bonus Tips
- Keep it short (around 160 characters).
- Use emojis sparingly (one can add personality).
- Test different messages to see what works best.
- Make it easy to donate with a mobile-friendly giving page.
Following our proven PBT Blueprint for texting, you can unleash the power of text messaging and turn your nonprofit’s mission into reality, one message at a time.
Our team are experts at helping nonprofits increase donations and create long-term sustainability. We have been developing proven strategies for decades and would love to share them. All it takes is a quick meeting to learn how.
