In today’s digital-first world, nonprofits face the challenge of standing out in a crowded space. Email inboxes are full, social media is noisy, and traditional mail is slow.
Also, 81% of people don’t feel connected to the nonprofits they support.
That’s why text messaging for nonprofits has become one of the most effective ways to connect with donors, members, and volunteers.
With 90% of text messages opened within three minutes and Multimedia Messaging Service (MMS) allowing you to send personalized videos that can capture the heart of your supporters, text messaging is personal, immediate, and impactful. Whether your nonprofit is a church, ministry, or community organization, the right texting strategies can boost engagement, fundraising, and long-term relationships.
Here are the top 3 text message marketing strategies every nonprofit should be using.
1. Drive Fundraising Campaigns with Text-to-Donate
Fundraising is the lifeblood of nonprofit work. With SMS fundraising, you can make giving as simple as sending a text. Text-to-donate campaigns eliminate friction by letting supporters give directly from their phones.
Examples include:
- Sending a donation link during live events, church services, or broadcasts
- Creating a recurring gift reminder to encourage monthly giving (monthly donors are proven to be more valuable)
- Using MMS messaging (images or videos) to show impact stories and inspire action
Pro tip: Pair your text-to-donate campaign with storytelling. A short video clip of your nonprofit in action can be the final push a donor needs to give.
2. Keep Donors Engaged with Personalized Updates
Supporters want to feel connected to the mission, not just when you ask for money. Texting is a powerful way to send personal, relevant updates that build lasting trust.
Some effective ways to engage donors:
- Share impact stories. (“Your gift helped provide meals for 200 families this week.”)
- Send event reminders and follow-ups.
- Offer exclusive content like behind-the-scenes updates or thank-you videos from staff and volunteers.
Because texts are short and direct, they are perfect for building a sense of community. Even a simple “thank you” text can deepen loyalty.
3. Mobilize Volunteers and Grow Attendance
Nonprofits rely on people, not just donations. That is why texting for churches, ministries, and community organizations is a game-changer for mobilizing volunteers and driving attendance.
Ways to use SMS for engagement:
- Send shift reminders to volunteers
- Share quick updates about weather changes or last-minute event details.
- Encourage attendance at services, rallies, or fundraisers with a short text and an RSVP link.
By reducing no-shows and increasing turnout, SMS helps maximize the impact of every event (National Council of Nonprofits).
Why SMS Marketing Works for Nonprofits
Unlike other communication channels, text messaging is:
- Instant: Messages reach supporters right away
- Personal: Feels like a one-on-one conversation.
- High-engagement: Texts have a 98% open rate compared to about 20% for emails (Mobile Marketing Association)
That is why nonprofits of all sizes, from local churches to global ministries, are adopting SMS as a core part of their strategy.
FAQs About Nonprofit Text Messaging
Can nonprofits use SMS for more than fundraising?
Yes. While fundraising is a top use, nonprofits also use text messaging for event reminders, volunteer management, prayer requests, surveys, and donor engagement.
Is text message marketing affordable for nonprofits?
Yes. Compared to print or direct mail, SMS is more cost-effective. Plus, the increased engagement typically yields an ROI far above the cost of our Powered By Text pricing plans.
Do supporters need to download an app?
No app required. Anyone with a mobile phone can receive and respond to your texts.
Final Thoughts
Text messaging gives nonprofits a direct, personal, and effective way to reach their audience. By focusing on fundraising campaigns, personalized donor engagement, and mobilizing volunteers, organizations can amplify their impact while cutting through digital clutter.
If you are ready to build stronger relationships and boost your mission’s reach, Powered By Text can help you create a tailored SMS strategy for your nonprofit.
Contact us today to learn more.
