Avid finds the fundraising opportunity and builds the audience. Powered By Text delivers it to the one channel your donors actually open. Segments flow from Avid straight into your text campaigns — no exports, no re-keying, no CSV.
See the integration in 68 seconds
Audiences move from Avid to Powered By Text on their own. Your team builds and sends the campaign in Powered By Text, the way you always have.
Ask Avid for the donors you want — active donors with a mobile number, lapsed givers, first-time donors from the spring appeal — and it drafts the audience against your constituent data. No query builder, no waiting on a data pull.
Point an Avid Pathways audience at Powered By Text and it lands as a segment list on a daily sync. Mobile number is the match key, with first name, last name, email, image URL, and region carried across, so your personalization fields arrive populated. Choose Mirror to keep both systems identical, or Update or Create to refresh matching records and add the ones that are missing.
Your groups, contacts, subscribers, and message reports sync back into Avid Insights every day. Text results sit alongside every other channel, so Avid’s next recommendation accounts for what your donors actually did.
Three common ways teams use the two together to simplify campaigns and stop babysitting lists.
Select your Active Donors audience in Avid and point it at Powered By Text. It arrives as a segment list, ready to send. Pair it with a three-touch sequence — a 20-second video, a direct ask, a thank-you — and the campaign is out the door without an export.
Nobody should get an ask the day after they give. Use an Avid Pathway to pull recent donors out of your outreach audience, and the next daily sync removes them from the Powered By Text list too.
The best campaigns hit more than one channel. Build the audience once in Avid and let Pathways keep Powered By Text, your email platform, and your ad channels working from the same list.
Your donor data is handled to the standard your board expects.
Opt-in, opt-out, and quiet hours managed for you.
Reporting and audit trails that hold up in a board meeting.
Millions of messages delivered every month for hundreds of organizations.
Avid is the AI fundraising operating system: it connects your CRM, giving platform, email, and ads, spots the opportunity, and builds the audience. Powered By Text is where that audience gets a text. Avid’s team will walk you through it.
The integration requires an Avid plan above Benchmarks — Intelligence, Playbooks, Pathways, or Operating System.
No. Avid builds and delivers the audience; your team builds and sends the campaign in Powered By Text. SMS deployment from Avid Playbooks is not part of the integration.
Daily, in both directions. Audiences move from Avid to Powered By Text and reporting returns to Avid Insights on a daily schedule. The frequency for platform destinations is fixed and cannot be changed.
Not on the individual record. Groups, contacts, subscribers, and message reports flow into Avid Insights, which gives you reporting-level visibility into how your texts performed alongside your other channels.
Any plan above Benchmarks — Intelligence, Playbooks, Pathways, or Operating System. Each connection links one organization.
Mobile number is the required match field. First name, last name, email, image URL, and region come across as optional fields, so your personalization tokens arrive populated.
You don’t have to figure this out alone. Set up a quick meeting with one of our texting strategists — a real person who works with nonprofits every day and knows the Avid integration.
Set Up A MeetingAlready a Powered By Text client? Reach out to your strategist and we’ll turn on the Avid connection for your account.
