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If texting is not a part of your strategy, it will be after you listen to this. In part four of a 10-part series from Dunham+Company, Mike Cantrell, founder of Powered By Text (formerly Ministry By Text) joins the podcast to lay out the importance of integrating text messaging as part of your omni-channel communication plan… and doing it effectively. Mike gives us the two most important things to think about as you launch your text strategy and offers proven tactics for utilizing this popular tool. Text has the highest open rate of any communication channel today… the time is now!