WhatsApp for nonprofits · New channel
Email gets 18% opens. Reaching supporters across borders takes the right channel. WhatsApp reaches two billion people across 180 countries — and Powered By Text brings it into the same platform you already text from.
Why WhatsApp
In Latin America, Africa, Southeast Asia, and across 180 countries, WhatsApp isn’t just popular — it’s the primary way people communicate. For nonprofits with international donors, global volunteers, or supporters who live in WhatsApp, it’s the channel to meet them where they already are.
Broadcast to donors and volunteers in 180+ countries — in their preferred app. WhatsApp is internet-based, so it travels easily across borders with no international carrier routing to navigate. Use WhatsApp with Powered By Text for international donor messaging.
Send to your full subscriber list at once — same workflow as your SMS campaigns. No 256-contact cap, no manual list-splitting.
Your organization goes through WhatsApp’s official Business verification. Every message carries your verified badge — trusted, not spam.
Every WhatsApp message is encrypted by default. Your communications — and your supporters’ information — stay private and secure.
WhatsApp is a less cluttered channel. Supporters open and engage because they trust it — and because it lives alongside messages from people they know.
WhatsApp features
We guide you through the full WhatsApp setup — sender registration, groups, and approved templates — so your team can focus on the mission, not the mechanics.
Know when your message was delivered — and when it was opened. Built-in engagement visibility for your WhatsApp campaigns.
Send photos, video, PDFs, and audio at full quality — ideal for impact storytelling across your international audience.
Powered By Text guides you through WhatsApp Business verification. Your supporters see a verified badge — not an unknown number.
Create a WhatsApp broadcast group and message your full subscriber list at once — just like mass SMS, with WhatsApp’s reach.
Build reusable, approved templates for campaigns, fundraising, events, and volunteer updates. Consistent and ready to send.
From sender registration to your first approved template, your Powered By Text strategist guides every step — so you launch with confidence.
The right channel for the job
Every channel is a strength. SMS and MMS reach anyone instantly on any phone — perfect for your domestic audience. WhatsApp extends that same reach across borders. Most organizations use them together, all from one Powered By Text account.
| What you get | WhatsApp New | SMS & MMS | |
|---|---|---|---|
| Best for | International reach, 180+ countries | Domestic reach, any phone | Mass sends, easy to ignore |
| Gets to your audience | In the app they use daily | Instantly, no app needed | Promotions tab & spam folders |
| Open rates | 98%+ average | High and fast | ~18% average |
| Rich media | Full-quality photos, video, PDFs, audio | Photos & video via MMS | Images often clipped or blocked |
| Engagement signals | Delivery + read receipts | Replies & click tracking | Open pixels, often blocked |
| Trust & security | Verified badge + encryption | 100% Baked-In Compliance | Spoofable, phishing-prone |
| With Powered By Text | Add-on channel, set up with a strategist | Included in your plan | A separate platform |
Getting started
Enable the channel, fund your wallet, and build your first approved template — with a strategist alongside you the whole way.
Add the WhatsApp Channel in Billing and make your initial WhatsApp Wallet deposit. Messaging draws from your funded balance, with optional auto-recharge.
Connect your Meta account to register your WhatsApp sender number as a verified Business sender. Your strategist walks you through it.
Organize subscribers into WhatsApp groups, then create your message templates and submit them to Meta for approval (allow up to 24 hours. Timing is dependent on Meta and can vary).
Build your campaign from an approved template, check the live phone preview, send a test, then broadcast to your whole group or a segment — now or on a schedule.
See it in the platform
Groups, templates, and campaigns — one workflow, all from your Powered By Text account.
Create a WhatsApp group and add subscribers, opt-in based.
Pick from your Meta-approved WhatsApp templates.
See exactly how it looks before it sends.
Broadcast to your group now, or on a schedule.
FAQs
WhatsApp Business messaging lets your nonprofit send broadcast messages to donors, volunteers, and community members through WhatsApp — the world’s most widely used messaging app, with over 2 billion users in 180+ countries. It’s an add-on channel in your Powered By Text account, and your strategist guides you through setup, sender registration, and your first approved template.
The WhatsApp Channel is a $100/month add-on that includes one WhatsApp sender number; each additional sender number is $100/month. Messaging is funded from a WhatsApp Wallet, which requires a $2,500 minimum initial deposit before you can send. After that, you recharge in $500 increments (a 6.6% sales tax applies), and Auto Recharge can top up your balance automatically when it runs low. Talk to a strategist for pricing specific to your organization.
They work best together. SMS and MMS are ideal for reaching your domestic audience instantly on any phone. WhatsApp shines for international audiences: it’s internet-based, so it travels easily across borders, and in 100+ countries it’s the dominant messaging app. It also adds read receipts, end-to-end encryption, full-quality media, and a verified sender badge. Many organizations use all three from one Powered By Text account.
A Verified WhatsApp Business sender has gone through WhatsApp’s official Business verification. Your messages carry a verified badge so supporters know they’re genuinely from your organization — not a random number or spam. You register your sender number by connecting your Meta account, with guidance from your Powered By Text strategist.
Personal WhatsApp caps broadcast lists at 256 contacts. Powered By Text uses the WhatsApp Business API, which enables true broadcast messaging to your full subscriber list — no size limit, same workflow as your SMS campaigns.
Yes. Customers must opt in before you can send them any template. You assign an opt-in template to each group, and the platform keeps your messaging compliant with WhatsApp’s policies and applicable regulations.
Enabling the add-on, funding your wallet, registering your sender number, and creating your groups can all be done quickly in the platform. The main wait is Meta’s template approval, which can take up to 24 hours and may vary depending on Meta’s approval process. Your strategist helps you prepare everything in advance so you’re ready to send as soon as your templates are approved.
Absolutely — and most organizations do. Both channels work side-by-side in your Powered By Text account. Reach domestic audiences instantly via SMS and MMS, and international or WhatsApp-preferring audiences via WhatsApp — one platform, one workflow.
