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What if a single text message could break through the noise and inspire folks to give? That’s the powerful reality of text-to-give platforms. Text-to-donate tools like Powered By Text™ allow nonprofits to connect directly with supporters through cutting-edge SMS and MMS technology, turning inspiration into action faster than any other outreach method. Whether you’re running a ministry, church, charitable foundation, or other nonprofit, texting provides a unique way to reach your audience in an engaging, personalized, and effective way.

Why Does a Text-to-Donate Platform Work So Well for Fundraising?

Texting is uniquely positioned to work wonders for fundraising, and the stats speak for themselves. Did you know that text messages boast an impressive 98% open rate, far surpassing email and social media? When coupled with 94% higher engagement rates for MMS (messages that include images or videos), that’s a powerful recipe for success.

But it’s not just about numbers. Here are some key reasons texting works so well for nonprofits:

  • Less Clutter: Texting cuts through the clutter of digital communication. It sends your message straight to donors’ phones for much better visibility.
  • Immediacy and Urgency: Unlike emails, texts are usually read within just a few minutes of when they are received, which is important for time-sensitive donation campaigns. The immediate nature of a text reinforces this urgency.
  • Direct, Personalized and Non-Intrusive: Unlike emails, which can feel transactional, a personalized text feels like a conversation. When you use a donor’s name or refer to their previous contributions, they feel valued and appreciated. Studies show this type of personalized messaging can increase conversions by 10%.
  • Convenience: Transactions are easy on mobile devices, including making donations. When your text contains a link and easy instructions on how to give, you make it easy for donors to help your cause.

Text-to-Give Features Offered by Powered By Text

Powered By Text offers a suite of features designed to help you share your story, inspire action, and make donating easy for supporters. Here are some of the standout features that make it a game-changer for nonprofits:

Text-to-Give Features Offered by Powered By Text

Nonprofits thrive on stories. Powered By Text enables you to send short, impactful messages that highlight your organization’s mission. Share a real story using names, quotes, and concise language. For example, “Thanks to supporters like you, Sara, an orphaned child, now has a loving home and access to education 🌟.” Pair that with a link to contribute, and you have yourself a powerful call-to-action. 

MMS Integration

Breathe life into your stories by including images, videos, or GIFs that enhance engagement. MMS messages not only grab attention, but also evoke stronger responses. A touching video of kids benefiting from your work or a before-and-after photo can inspire donors to take action instantly.

Mobile-Friendly Giving

Donating through Powered By Text is seamless and user-friendly. Every message includes a secure, auto-shortened, mobile-optimized donation link, ensuring that potential donors can contribute with ease. Plus, tailoring messages based on previous donations or interactions adds a personalized touch that encourages loyalty.

Two-Way Communication

Two-way texting in text-to-donate platforms allows your organization to have real-time conversations with potential donors. After an initial outreach or donation attempt, the platform enables recipients to reply with questions, request more information, or even receive personalized follow-ups. Two-way texting boosts engagement, builds relationships, and can address potential concerns, ultimately increasing donor giving.

Text-to-Donate Success Stories

Here’s proof of impact in action! One of the nonprofits that benefited from text messaging is Hope Children’s Home. They use text-to-give strategies to share heartwarming stories about the children they’ve helped. Each message is followed by a link, offering supporters an easy way to keep giving and be part of the change.

Their campaign saw improved engagement rates and a surge in donations, proving how a thoughtful text can strengthen connections while boosting revenue. This is just one example of how the right tools can help nonprofits thrive.

“Our engagement rate more than doubled when implementing texting for our donation campaigns.”

Matt HigginsHope Children's Home President

Tips for Effective Text Fundraising via Text-to-Donate Services

To make the most of text-to-give platforms, follow these best practices:

  • Keep texts short: Each message should be clear and concise, ideally under 160 characters.
  • Use emojis sparingly: A well-placed emoji can add personality and warmth to your message (such as ❤️ or 🙏).
  • Test messages for engagement: Conduct A/B testing to fine-tune your messaging and discover what resonates with your audience.
  • Be sure landing pages are mobile-friendly: Donation pages should load quickly and be optimized for mobile devices. Remove any friction in the giving process.
  • Personalize your texts: Address donors by name, mention their previous contributions, and show appreciation.

These tips will help you craft messages that should achieve higher response rates and better results.

Customization and Integration Options for Text-to-Donate

Powered By Text doesn’t just offer off-the-shelf solutions. It integrates with the tools you already use to create a seamless workflow. Whether it’s connecting with your fundraising software or syncing with donor management systems, our platform makes it easy to streamline operations.

And, we offer robust customization options. Features like MMS, automated messaging, and personalization can be tailored to achieve your nonprofit’s goals, whether it’s to re-engage former donors, grow monthly recurring donations, or secure major gifts from individual donors. For more details on how these features work together, visit the Powered By Text integrations page or explore its full capabilities on the features page.

FAQs about Text-to-Donate/Text-to-Give

Here’s a quick guide to some common questions about text-to-give platforms:

What is a “text-to-give” or “text-to-donate” platform, and how does it work?

Text-to-donate is a service that allows nonprofits to receive donations through text messages. Donors text a keyword to a shortcode or number and receive a link to complete their donation.

How can text messaging increase donations for nonprofits?

Texting is immediate, personal, and highly visible—with a 98% open rate, it offers higher donor engagement compared to other methods.

Why is text-to-donate more effective than other fundraising methods?

It’s fast, direct, and emotionally driven. Texts feel more personal and less intrusive than emails, which produces better engagement and response rates.

How secure is the donation process through text-to-give platforms?

Extremely secure. Powered By Text uses mobile-optimized links and industry-compliant security measures to protect donor information.

Can donors set up recurring donations through text-to-give?

Yes, recurring donations can be enabled, allowing donors to support your cause effortlessly over time.

Are text-to-give platforms easy for elderly church members to use?

Absolutely! The process is simple and user-friendly. Even those less comfortable with technology are able to make donations to their church by text.

Why Choose Powered By Text as Your Text-to-Give Platform?

When it comes to SMS fundraising, Powered By Text is trusted by nonprofit organizations worldwide. With over two decades of experience and a commitment to compliance, the platform is designed to help nonprofits thrive. Powered By Text offers:

  • World-class features: From MMS integration to AI message composition, every tool is tailored to boost engagement.
  • Unmatched support: You’ll have a team of experts guiding you every step of the way, from strategy to implementation.
  • Proven success: Organizations using Powered By Text have experienced 30% subscriber growth and 3x clickthrough rates, showcasing the platform’s effectiveness.

Take your nonprofit’s fundraising efforts to the next level. Schedule a demo with Powered By Text today and discover how you can empower your mission, grow your connections, and inspire greater donor impact.

Get Started Today!

Discover how Powered By Text can revolutionize your fundraising efforts and help you create lasting connections. Contact us to explore how we can support your nonprofit’s mission.