Mastering QR Code Generation for Text Message Campaigns

QR codes, also known as Quick Response codes, have revolutionized the way we connect audiences with digital content. Created in 1994, these scannable patterns were used in a limited capacity, mainly in manufacturing. Starting around 2020, QR code usage took off with their versatility quickly making them a staple in marketing and communication. Today, nonprofits can harness the power of QR codes to engage their supporters quickly and seamlessly by integrating them with SMS campaigns.

Pairing QR codes with SMS (Short Message Service) effectively bridges digital content and mobile devices. While SMS, commonly referred to as text messaging, has been around for decades, it remains one of the most reliable forms of communication. Why? Because text messages offer immediacy and very high open rates, often surpassing email and other channels. Unlike social media posts, which can get lost in the noise of algorithms, or email campaigns that may end up in spam folders, SMS guarantees direct, real-time delivery of your message.

By adding QR codes to your SMS campaigns, you can take engagement to the next level. These codes enable nonprofits to quickly direct users to donation pages, event registration pages, resources, or any other valuable content. Below, we’ll explore how to generate and utilize QR codes effectively with Powered by Text, your trusted partner for creating a lasting impact.

Generating a QR Code

Creating QR codes is simpler than you might think. Many tools are available online to generate QR codes for URLs, text, or other content types. For nonprofits working with Powered By Text, the process is outlined in our step-by-step guide, making it easier than ever to pair QR codes with SMS campaigns.

When crafting QR codes, there are two main types to consider:

• Static QR Codes: These codes are permanent. Once created, the data embedded within cannot be changed. They are helpful for one-time campaigns.
• Dynamic QR Codes: These are more versatile. Their embedded data can be updated even after the code is printed or shared, making them ideal for evolving campaigns.

Additionally, Powered By Text encourages customizing QR codes to reflect your organization’s identity. You can modify colors, add logos, or adjust designs to ensure the QR code aligns with your brand while standing out visually.

Methods to Send QR Codes via SMS

There are a few ways to send QR codes to your audience via SMS:

1. Have a QR code Execute a Keyword in the Phone’s Messaging App:
   You can create a QR code that has a unique link to open the phone’s native messaging app. It will already have the keyword you want them to send to your short code, which will already be loaded as well. All they have to do is hit send!
2. Send as an MMS Image:
   Multimedia Messaging Service (MMS) allows you to send QR codes as images directly to recipients. This method is engaging, as visuals often capture attention more quickly than text. This option enables your recipients to share QR codes with others, which can be a valuable tool for network growth among nonprofits. 
3. Send as a URL Link:
   Host the QR code image online and share its URL via SMS. This approach uses less data and works well for recipients who prefer not to download large images.
4. Use Bulk Sending Services:
   For large-scale campaigns, Powered By Text’s scheduling feature is ideal. Coordinate when and how your messages will reach your audience, ensuring timely delivery that fits within your campaign strategies.

Guide on Sending a Keyword Embedded in the QR Code

Powered By Text has created a helpful article on how to accomplish this. 

Guide on Sending a QR Code as an Image (MMS)

Powered By Text simplifies the process of sending QR codes via MMS:

1. Create Your QR Code:
   Use a QR code generator and save the image file.
2. Compose Your MMS:
   Within the Powered By Text app, attach the QR code image. Add a brief yet compelling message that encourages recipients to scan the code.
3. Send the MMS:
   Select your audience group and hit send. The intuitive platform allows nonprofits to send messages hassle-free.
4. Troubleshooting:
   Ensure the image clarity and resolution are optimal. On receipt, recipients can save the code to their device and then scan in, or use a third-party app to scan the code.

Guide on Sending QR Code as URL (SMS)

Alternatively, here’s how you can send QR codes as URLs:

1. Upload the QR Code Image:
   Upload the QR code to an online hosting platform or cloud storage.
2. Get the Image URL:
   Use the generated link from the host.
3. Compose Your SMS:
   Add the URL to your SMS message. Use concise, action-focused language that encourages your audience to click the link.
4. Send the SMS:
   Select your target audience and convey the message.
5. URL Shortening Tips:
   Our software includes an auto-URL shortener, ensuring that all links you share are easily clickable.

Advanced Techniques for Sending QR Codes via SMS

QR codes can do far more than link to content. Here are some impactful use cases tailored to nonprofits:

• Marketing Campaigns: Create QR codes for donation pages and include them in your SMS campaigns. It’s a swift way to guide supporters to make a contribution.
• Two-Factor Authentication: Utilize QR codes for secure logins and verifications, providing an additional layer of protection.
• Event Registration: Utilize codes to quickly sign up participants, reducing time and effort.
• Location-Based Services: Share helpful links based on attendees’ locations, tailored for events or special gatherings.

Tips for Effective SMS QR Code Campaigns

To make your campaigns as impactful as possible:

• Ensure QR Code is Scannable:
  Quality matters. Test different devices to confirm your QR codes scan seamlessly.
• Write Good SMS Messages:
  Keep your text short, clear, and action-oriented. Phrases like “Scan the code to donate now” are both direct and motivating.
• Track Performance:
  Use Powered By Text’s Analytics Dashboard to measure open rates, clicks, and more.
• Comply with Regulations:
  Powered By Text ensures all SMS campaigns follow legal guidelines. Keeping user data protected is our priority.

Privacy & Security

While QR codes are powerful, nonprofits must prioritize user safety. Encourage recipients to scan codes only from trusted sources. Secure QR code generation tools mitigate risks. Additionally, ensure that any data collected from scans is stored and utilized in accordance with applicable privacy laws.

FAQs about Using QR Codes with SMS/MMS Campaigns

Can QR Codes Store Text?

Yes, QR codes can store text directly, which users can see after scanning.

How Does a Text QR Code Work?

When scanned, a text QR code displays a predefined text message or initiates one.

Are QR Codes Good Forever?

Static codes remain functional indefinitely. However, the content linked in dynamic codes can be updated as needed.

The Benefits of QR Codes with SMS for Nonprofits

Pairing QR codes with SMS opens doors for nonprofits to engage their audiences in dynamic, efficient, and impactful ways. Whether you’re boosting donations, registering supporters for events, or increasing outreach, Powered By Text is here to help you cultivate meaningful connections for infinite impact.

Contact Powered By Text today and start creating infinite impact with your SMS campaigns!